Joao Martins
Joao Martins

Joao Martins


Marketing and Communication Specialist working at the intersection of media and technology for over three decades - and still feeling the same energy and enthusiasm about those things as if I was 18.
Expertise in how audio, AV (never liked the term), digital media, and broadcast technology influences people's lives, and always interested in exchange of ideas regarding technology convergence and entrepreneurship.
After a career in marketing and sales in film, television, radio and pro audio systems, I transitioned full time to magazine publishing, founding new titles and leading editorial projects in Europe, Latin America, and US. I have also been privileged to be advisor and consultant to many companies and organizations in the media and technology sectors, sharing my experience in communication, brand building, team management, sales, technology (in no particular order). Lately, I have developed a passion for product development, and brand strategy - because I need to



| The Audio Product Development Alliance (APDA) is hosting a timely live webinar to discuss the current uncertainty in global manufacturing and trade. During this new APDA presentation, Dan Digre, President and CEO, MISCO, will discuss the current market volatility and the challenges resulting from US protectionism. How does one of the last remaining US loudsp... Read more

| The OCA Alliance, the trade association supporting the AES70 standard for Open Control Architecture, hosted the Product Development Meet-up at Integrated Systems Europe (ISE) in partnership with the Audio Product Development Alliance and audioXpress magazine. The networking event took place during the second day of the show and it was a huge success! It is c... Read more

| Elytone returned to ISE 2025 in Barcelona with another series of exciting technology updates in networked audio. The Taiwan-based company showcased new developments featuring its Networked Audio Processor 1 (NAP1) platform enabling IP audio networks over Dante and AES67, now with AES70 (OCA) controls, enhanced A2B Audio Bus bridging (including automatic plug... Read more

| The Audio Product Development Alliance (APDA) is hosting a new live webinar, this time with COMSOL, to discuss the latest developments in simulation technology for acoustic analysis of automotive environments. During the streaming event, Jinlan Huang, (Principal Applications Engineer, COMSOL) will discuss how to study the performance of a sound system and ve... Read more

| The Audio Product Development Alliance (APDA) is hosting a second live webinar this month to discuss how to measure and evaluate the effects of active sound design in vehicle interiors. During the event, which will be streamed live on Youtube, Jacob Soendergaard (Customer Success Manager at HEAD acoustics) will discuss the impact and interaction of audio sys... Read more

| The Audio Product Development Alliance (APDA) is hosting a live webinar with Sensory, to discuss the latest evolution in voice interfaces and how manufacturers can implement product-specific voice assistants without privacy concerns. During the streaming event, Jeff Rogers (VP, Sales & Marketing, Sensory) will discuss how voice recognition, voice interfaces... Read more

| THX, the high-fidelity audio and video tuning, certification, and technology company, announced Tuyen Pham as its Chief Executive Officer. Pham will serve at the helm of the forty-year company founded by George Lucas and Tomlinson Holman and now owned by Razer, but operating independently. The new CEO appointment is considered instrumental in expanding the c... Read more

| With the availability of the first platforms and sources, the window for Product Developers to leverage the potential of Bluetooth LE Audio products and create a strong impact at launch is now getting smaller. Learn how to bring LE Audio products to market now. Evolve Bluetooth Classic radio products and design for Bluetooth Low Energy (LE) radio. The Blueto... Read more

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